Company
About amma
A global pregnancy and parenting app, and one of the world’s largest communities for pregnant women and their families.
- Downloads worldwide
- 30M+
- 2026
- Monthly active users
- 2M+
- 2024, UNFPA
- Countries reached
- 193
- 2024, UNFPA
- App store rating
- 4.8
- 2026

Our mission
Making families happier
amma helps families through pregnancy, birth and the first years of parenthood with evidence-based information, personalized advice and emotional support.
Founders
- Eugene ZhiharevFounder & Chief Executive Officer
- Boris ShkolnikovCo-founder & Chief Technology Officer
Milestones
One line for each year since amma was founded; each opens that year of our story.
- 2019Founded in Hong Kong
- 2020Top-three health app in Mexico; revenue up tenfold
- 2021$2M Pre-Series A; SOSV’s ChinaAccelerator
- 2022Content partnership with UNFPA
- 2023$6M Series A, led by Zubr Capital
- 2024Brazil opens; SOC 2 Type I and GDPR
- 2025Kyrgyz-language app with UNFPA; SOC 2 Type II
- 2026Seven years; a community across Latin America
Leadership
A remote-first team across four offices.
- Anna MatafonovaChief Operating Officer
- Stanislav ProdanChief Product Officer
- Olga ZamyatinaChief Content Officer
- Diana TlapaleExecutive Director, Americas
- Liza PershinaDirector, Hong Kong
- Kate EliseevaBusiness Development Director
- Anna KomarovaHead of Global Brands
Life at amma

One moment I'll always smile about: at one of my first meetings, I was enthusiastically introducing myself to a very energetic guy, only to realize halfway through the evening that he was the founder of amma. That says a lot about our open and human culture.
— Julia Urazova
We build products that matter for millions of families — and we do it together, across time zones, languages, and cultures.
— Life at amma
From hackathons in Barcelona to late-night calls across continents — the energy here is unlike anything else.
— Life at amma
The best part of our culture? Everyone genuinely cares — about the product, about users, and about each other.
— Life at amma
We celebrate small wins just as much as big milestones. Every step forward counts.
— Life at amma
Everyone who is here now, who doesn't give up, who believes in our mission, who continues to care for women.
— Anna Lebedeva
Remote-first, heart-first. Distance has never stopped us from feeling like one team.
— Life at amma
I want to say a very special thank you to Borya for his mentorship. He probably doesn't even realize how much I learn from him — every single day. For me, it's not just guidance — it's inspiration.
— Oksana Kapustina
Our mission keeps us grounded: every feature, every article, every line of code — it's all for the families who trust us.
— Life at amma- 01
Research-Based Writing
Every article is written using peer-reviewed medical studies, clinical guidelines from WHO, ACOG, and other recognized medical organizations.
- 02
Medical Expert Review
Our content is developed in collaboration with certified healthcare professionals, including gynecologists, obstetricians, and pediatricians.
- 03
Regular Updates
We continuously review and update our content to reflect the latest medical research and clinical guidelines.
- 04
Transparent Sourcing
Each article includes references to the medical sources and studies used, so readers can verify the information.
Our Content Standards
As a health and pregnancy resource, we hold ourselves to the highest editorial standards. All content on amma follows a rigorous review process:
Our Medical Experts
amma works with a team of certified healthcare professionals who specialize in pregnancy, birth, and childcare. Our experts include gynecologists, obstetricians, sexologists, and psychologists who review content and are available to our community.
Security and privacy
In 2024–2025 we successfully obtained SOC 2 and GDPR compliance, reinforcing our commitment to privacy and data protection. Since our foundation, we have prioritized handling user data in the most responsible and secure way.
Our offices
Hong Kong
info@amma.family +852 3008 8202Mexico
info.mx@amma.family +52 55 8962 7414Brazil
info.br@amma.family +55 800 000 2818United States
info.us@amma.family +1 888 870 5845