Partner with the app trusted by over 25 million women worldwide
Reach engaged moms-to-be worldwide with evidence-based, user-first content they trust.
2M MAU worldwide
193 countries
19 languages
Audience insights
Reach women at the moment they’re making key decisions
From the first ultrasound to weaning, amma supports women through conception, pregnancy, and their baby’s first months
pregnancy trimesters
what our audience connects with most
- health
- baby care
- nutrition
- sex
- parenting
- benefits & support
- labor & delivery
- beauty
- life & home
- pregnancy
- recipes
- relationships
- humor
- mindfulness
- postpartum recovery
*Source: amma pregnancy tracker research, Pregnant in the USA: Social Portrait 2025
Empower family journeys by partnering with amma
Connect with parents at key decision-making moments – from early pregnancy to baby’s first milestones. As an amma partner, your brand supports them every step of the way.
Find your place among our partner categories – together, we support families worldwide:
healthcare & wellness
- Health products (pregnancy vitamins, supplements)
- Mental health services
- Fitness programs
food & nutrition
- Feeding supplies
- Baby food and snacks
- Meal-preparation tools
toys & development
- Educational toys
- Books and learning materials
- Play equipment
home & lifestyle
- Home essentials and decor
- Baby gear and furniture (strollers, cribs)
- Pet supplies
beauty & personal care
- Skincare products (face, body, hair)
- Makeup and cosmetics
- Baby cosmetics (gentle soaps, lotions, shampoos)
- Diapers, creams, and baby skincare
services & convenience
- Delivery services
- Meal-prep and food-delivery services
- Ride and transportation services
financial & insurance
- Banking partners
- Health and life insurance providers
- Investment services
digital & entertainment
- Streaming services
- Children’s programming and cartoons
retail & shopping
- Maternity retailers
- Baby registry platforms
- Marketplaces
- Clothing and accessories
- Baby clothes and accessories
real estate
- Apartment listings
- Baby clothes and accessories
travel & leisure
- Family-friendly accommodations
- Baby-friendly vacation spots
education & development
- Parenting courses
- Child development resources
- Online learning platforms
Smart, user-first formats that drive trust
- 01
mix of media formats
A wide range of in-app formats to fit every brand objective.
- 02
co-registration
One-tap opt-in that adds your brand to a user’s daily toolkit.
- 03
special projects
Co-branding, content landing pages, UGC activities, multi-brand special projects, and other formats.
- 04
community
We build loyalty and brand presence through engagement and support – not ads.
Recognized by experts worldwide
“10 Best Pregnancy Apps”
“With daily articles on pregnancy and weekly advice from obstetricians, the amma Pregnancy and Baby Tracker is a smart choice to keep track of all aspects of your pregnancy. The app features an event diary to log appointments and weekly updates on your baby’s size and development. There’s also a baby kick counter and ideas for healthy meals during pregnancy.”Forbes.com/Health, Best Pregnancy Apps 2025
- “The amma application exemplifies our commitment to leveraging technology for improved maternal health outcomes. We believe that digital platforms like amma can bridge critical gaps in healthcare access, especially in underserved areas”UNFPA in Kyrgyzstan, 22 April 20255
- Amma Pregnancy Tracker Raises US$2 million in Pre-Series A for its App Helping Women During Pregnancy and Encouraging Conscious FatherhoodForbes.com, 30 Sep 20215
Ready to reach the new generation of moms?
Schedule a time with our Partnerships Team to explore opportunities
Ready to reach the new generation of moms?
