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amma partners with UNFPA to bring quality reproductive health information to millions

amma and UNFPA, the UN sexual and reproductive health agency, announce a partnership on evidence-based content for the app's millions of users.

UNFPA × amma partnership graphic with a phone showing the amma article “What's up with all the blood pressure tests?”, marked as reviewed by UNFPA

amma pregnancy tracker has announced its partnership with the United Nations Population Fund (UNFPA), the United Nations sexual and reproductive health agency. Since 2022, the two have been creating content for amma's users based on current scientific and medical research.

“We are excited about this partnership, which allows us to bring quality reproductive health information to the amma app's millions of users. The materials are based on current scientific and medical research and provide clear answers to frequent questions that women and their families have about pregnancy and related reproductive health issues.”

— Florence Bauer, Regional Director for Eastern Europe and Central Asia, UNFPA

Together, the partners have developed content on topics such as:

  • family planning;
  • women's health before, during and after pregnancy;
  • the impact of COVID-19 on pregnancy and breastfeeding;
  • gender equality issues.

“The partnership with UNFPA highlights the benefits that our mobile service provides to the world. We have been working together to create content using the UNFPA's latest research and expertise. This enables UNFPA to share its knowledge and add value to our content.”

— Eugene Zhiharev, CEO, amma

“Up to now our co-created content has reached more than 5.1 million reads around the world.”

— Olga Zamyatina, Chief Content Officer, amma

For amma, the partnership is the next step in supporting communities of pregnant women and their families with expertise and clear answers to frequent questions, based on recent scientific and medical research.

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