amma partners with Sprouty to support families from pregnancy to age three

amma started as a pregnancy tracker and has since grown into an AI-powered super app that supports families through conception, pregnancy and early childcare. Its new partnership takes that a step further: amma pregnancy tracker has partnered with Sprouty, an AI-powered companion for baby care and development with a strong presence across the US, Latin America and Europe.

amma meets families at the very beginning of their journey, and Sprouty says it stays with them from birth to age three, turning everyday tracking into personalised guidance and predictions about their child's care and development.

“At Sprouty, we support 2.5 million families through the tough and lovely moments of early parenthood. Parents of babies under one are at the heart of our audience, making amma, which supports families from pregnancy planning through pregnancy and the first months of a baby's life, a perfect match. Together, we can offer trusted, intelligent support from pregnancy into life with a baby. Our products support parents through different parts of the same journey. That gives us more ways to grow as partners and helps brands show up in ways that feel useful and relevant to families at every stage.”

— Dmitry Rumbeshta, CEO, Sprouty

“Great partnership for everyone involved. Our clients gain access to a global audience of millions of parents with children under three. For Sprouty, it creates an additional revenue stream and more resources to invest in product development. And for us, it means we can bring our mission of making families happier to even more people.”

— Eugene Zhiharev, Founder and CEO, amma

In practice, amma's reach now spans the full arc of early parenthood, from the first week of pregnancy to the years that follow, when families are already tracking milestones and building new routines. For amma, this is not just a bigger audience but a more complete picture, spanning different countries, different stages and different needs in the parenting journey, at the moment when habits and decisions that last a lifetime are formed.

Sprouty announced the partnership on its own LinkedIn page as well.