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30.3243C28.4861 30.0216 28.5491 29.7203 28.6833 29.4485C28.8174 29.1767 29.0182 28.9433 29.267 28.7699C29.9284 28.3326 30.6756 28.0415 31.4587 27.9161L35.8421 26.9091V27.2374C35.8785 28.2317 35.6192 29.2144 35.097 30.0616\" fill=\"#FF8898\"\u002F>\u003C\u002Fg>",{"id":22,"name":23,"slug":24,"version":25,"language":26,"effective_date":27,"content":28},92,"T&C for clients (AMMA US)","terms-and-conditions-for-clients-amma-us","7.2","en","2026-05-25","\u003Cp style=\"text-align: center\" dir=\"ltr\"> \u003Cstrong>TERMS AND CONDITIONS FOR ADVERTISING\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp style=\"text-align: center\" dir=\"ltr\">\u003Cem>(version 7.2, updated on May 25rd, 2026)\u003C\u002Fem>\u003C\u002Fp>\u003Cp>\u003Cbr>\u003C\u002Fp>\u003Cp style=\"text-align: justify\" dir=\"ltr\">These Terms and Conditions govern and are by reference incorporated into, and made a part of, any and all Advertising Orders and\u002For client approval request of any entity that places advertising or secures other marketing services in the Pregnancy Tracker Mobile Application (“Application”) or on third party advertising platforms using audience segment data collected by virtue of the Application, and\u002For lawfully obtained from third-party resources (including third-party websites, apps, data partners, and other digital properties), whether for own use or in favor of the Advertiser (\u003Cstrong>“Client”\u003C\u002Fstrong>). This document, when incorporated into an Advertising Order, represents the Parties’ common understanding and constitutes agreement between the Company and the Client. This document may not fully cover other arrangements involving content association or integration, and\u002For special production, but may be used as the basis for the media components of such contracts.\u003C\u002Fp>\u003Cp>\u003Cbr>\u003C\u002Fp>\u003Cp style=\"text-align: justify\" dir=\"ltr\">These Terms and Conditions may be modified from time to time by Company; additional placement of advertising or use of marketing services following such modifications will constitute Client’s agreement to such modifications.\u003C\u002Fp>\u003Cp>\u003Cbr>\u003C\u002Fp>\u003Cp style=\"text-align: justify\" dir=\"ltr\">\u003Cstrong>DEFINITIONS\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>\u003Cbr>\u003C\u002Fp>\u003Cp style=\"text-align: justify\" dir=\"ltr\">“\u003Cstrong>Ad\u003C\u002Fstrong>” or “\u003Cstrong>Advertisement\u003C\u002Fstrong>” means any advertisement to be placed in the Application or on third-party media. \u003C\u002Fp>\u003Cp style=\"text-align: justify\" dir=\"ltr\">\u003Cstrong>“Advertiser”\u003C\u002Fstrong> means the manufacturer or seller of goods\u002Fservices or somebody who determines the object of advertising and (or) the content of advertising. The Client may be an Advertiser or may act on behalf of the Advertiser. \u003C\u002Fp>\u003Cp style=\"text-align: justify\" dir=\"ltr\">“\u003Cstrong>Advertising Materials\u003C\u002Fstrong>” or “\u003Cstrong>Ad Materials\u003C\u002Fstrong>” means copy, artwork, photography, video, URLs, and other advertising materials provided by the Client and\u002For Advertiser for Ads, or created by the Company according to the instructions of the Client.\u003C\u002Fp>\u003Cp style=\"text-align: justify\" dir=\"ltr\">“\u003Cstrong>AO\u003C\u002Fstrong>” or \u003Cstrong>“Advertising Order”\u003C\u002Fstrong> means a filled-in and signed Advertising Order form that incorporates these Terms by reference, under which the Company will provide Services.\u003C\u002Fp>\u003Cp style=\"text-align: justify\" dir=\"ltr\">\u003Cstrong>“Affiliate”\u003C\u002Fstrong> means with respect to a specified entity, an entity that directly or indirectly through one or more intermediaries, is controlled by such specified entity or controls the specified entity, or is under common control with the specified entity, in each case where the term “control” means possession, directly or indirectly, of the power to direct or cause the direction of the management and policies of an entity, whether through ownership of voting securities, by contract interest or otherwise. \u003C\u002Fp>\u003Cp style=\"text-align: justify\" dir=\"ltr\">“\u003Cstrong>Agreement\u003C\u002Fstrong>” means the Advertising order and the Terms, including DPA, any schedules and exhibits thereto.\u003C\u002Fp>\u003Cp style=\"text-align: justify\" dir=\"ltr\">“\u003Cstrong>Application\u003C\u002Fstrong>” or “\u003Cstrong>App\u003C\u002Fstrong>” means the mobile applications for planning and tracking pregnancy and baby growth milestones that are developed, owned, licensed or controlled by Company and\u002For its Affiliates and currently published in online stores under the names “amma: Pregnancy & Baby Tracker” on the Apple App Store and “Pregnancy Tracker: amma” on Google Play Store, including any of its subsequent versions and updates. The Mobile App can be identified by its listing on said app stores under the following links: \u003C\u002Fp>\u003Cp dir=\"ltr\">- Google Play (\u003Ca target=\"_blank\" rel=\"noopener noreferrer nofollow\" href=\"https:\u002F\u002Fplay.google.com\u002Fstore\u002Fapps\u002Fdetails?id=ru.mobiledimension.kbr&hl=en\">https:\u002F\u002Fplay.google.com\u002Fstore\u002Fapps\u002Fdetails?id=ru.mobiledimension.kbr&hl=en\u003C\u002Fa>); \u003C\u002Fp>\u003Cp dir=\"ltr\">- Appstore (\u003Ca target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"external-link\" href=\"https:\u002F\u002Fapps.apple.com\u002Fapp\u002Fid990178211\">https:\u002F\u002Fapps.apple.com\u002Fapp\u002Fid990178211\u003C\u002Fa>).\u003C\u002Fp>\u003Cp style=\"text-align: justify\" dir=\"ltr\">“\u003Cstrong>Business Day\u003C\u002Fstrong>” means an official working day in any of the domicile territories of either of the Parties.\u003C\u002Fp>\u003Cp style=\"text-align: justify\" dir=\"ltr\">\u003Cstrong>“Campaign”\u003C\u002Fstrong> means an advertising campaign the terms and conditions of which (including Campaign Start Date, Campaign End Date, Campaign budget, cost model, etc.) are defined by the Parties in the applicable AO.\u003C\u002Fp>\u003Cp style=\"text-align: justify\" dir=\"ltr\">“\u003Cstrong>Client\u003C\u002Fstrong>” means the advertising entity as defined above and is listed on the applicable AO.\u003C\u002Fp>\u003Cp style=\"text-align: justify\" dir=\"ltr\">“\u003Cstrong>CPA\u003C\u002Fstrong>”\u003Cstrong> \u003C\u002Fstrong>or “\u003Cstrong>Cost-per-Action\u003C\u002Fstrong>” means a cost model based on a visitor taking some specifically defined action in response to an Ad. Actions are to be specified in the applicable AO.\u003C\u002Fp>\u003Cp style=\"text-align: justify\" dir=\"ltr\">“\u003Cstrong>CPC\u003C\u002Fstrong>” or\u003Cstrong> \u003C\u002Fstrong>“\u003Cstrong>Cost-per-Click\u003C\u002Fstrong>”\u003Cstrong> \u003C\u002Fstrong>means a cost model where the cost of advertising is based on the number of clicks received.\u003C\u002Fp>\u003Cp style=\"text-align: justify\" dir=\"ltr\">“\u003Cstrong>CPL\u003C\u002Fstrong>” or\u003Cstrong> \u003C\u002Fstrong>“\u003Cstrong>Cost-per-Lead\u003C\u002Fstrong>”\u003Cstrong> \u003C\u002Fstrong>means a cost model (a form of CPA cost model), in which a visitor provides certain information at the site determined by the Client.\u003C\u002Fp>\u003Cp style=\"text-align: justify\" dir=\"ltr\">“\u003Cstrong>CPM\u003C\u002Fstrong>” or\u003Cstrong> \u003C\u002Fstrong>“\u003Cstrong>Cost-per-Mile\u003C\u002Fstrong>”\u003Cstrong> \u003C\u002Fstrong>means a cost model where the cost of advertising is based on a thousand Impressions.\u003C\u002Fp>\u003Cp style=\"text-align: justify\" dir=\"ltr\">“\u003Cstrong>CPS\u003C\u002Fstrong>” or “\u003Cstrong>Cost-per-Sale\u003C\u002Fstrong>” means a cost model where the cost of advertising is based on the number of generated transactions (sales).\u003C\u002Fp>\u003Cp style=\"text-align: justify\" dir=\"ltr\">“\u003Cstrong>CPV\u003C\u002Fstrong>” or “\u003Cstrong>Cost-per-View\u003C\u002Fstrong>”, means a cost model where the cost of advertising is based on the number of Views.\u003C\u002Fp>\u003Cp style=\"text-align: justify\" dir=\"ltr\">\u003Cstrong>\"Data Processing Agreement\" (DPA)\u003C\u002Fstrong> means a legally binding contract between the Parties that establishes their respective rights and obligations regarding the processing of personal data. The DPA specifies the scope, purpose, duration, and security measures for processing personal data to ensure compliance with applicable data protection laws and to safeguard the rights of data subjects. The DPA is applicable to Services where processing of personal data takes place, including without limitation: Co-registration, DMP. The DPA published at \u003Ca target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"external-link\" href=\"https:\u002F\u002Famma.family\u002Fdata-processing-agreement-amma-us\">https:\u002F\u002Famma.family\u002Fdata-processing-agreement-amma-us\u003C\u002Fa> shall apply to Services provided hereunder unless a separate written agreement is executed (including in electronic form, e.g. using electronic signatures or exchange of scanned copies of documents), in which case the terms of such written agreement shall prevail. \u003C\u002Fp>\u003Cp style=\"text-align: justify\" dir=\"ltr\">“\u003Cstrong>Deliverable\u003C\u002Fstrong>” or “\u003Cstrong>Deliverables\u003C\u002Fstrong>” means the inventory delivered by Company (\u003Cem>e.g.\u003C\u002Fem>, impressions, clicks, issues of a publication, valid registrations or other desired actions). Requirements for valid registrations shall be provided in the Advertising Order.\u003C\u002Fp>\u003Cp style=\"text-align: justify\" dir=\"ltr\">\u003Cstrong>“Company” \u003C\u002Fstrong>means\u003Cstrong> AMMA FAMILY US INC., \u003C\u002Fstrong>a legal entity organized and existing under the laws of the State of Delaware, with a registered address at 16192 Coastal Highway, City of Lewes, County of Sussex, State of Delaware, 19958, USA, EIN 37-2158945. \u003C\u002Fp>\u003Cp style=\"text-align: justify\" dir=\"ltr\">\u003Cstrong>“Feed Card” \u003C\u002Fstrong>means an in-feed banner card displayed as an item within the content feed of Mobile Application and linking to Client’s and\u002For Advertiser’s website\u002Flanding page, as specified in the applicable AO.\u003C\u002Fp>\u003Cp style=\"text-align: justify\" dir=\"ltr\">\u003Cstrong>“Floor Banner” \u003C\u002Fstrong>(also referred to as a Footer\u002FBottom Banner) means a display banner unit with the creative size 960×150 px, placed at the bottom of the screen of Mobile Application (e.g., as a bottom-anchored placement), as specified in the applicable AO. \u003C\u002Fp>\u003Cp style=\"text-align: justify\" dir=\"ltr\">\u003Cstrong>“Full-Screen Banner” \u003C\u002Fstrong>means a full-screen interstitial advertisement displayed as a pop-up (overlay) that covers the interface of Mobile Application, with the creative size 640×960 px, and linking to Client and\u002For Advertiser website\u002Flanding page.\u003Cstrong> \u003C\u002Fstrong>\u003C\u002Fp>\u003Cp style=\"text-align: justify\" dir=\"ltr\">\u003Cstrong>“Guide” \u003C\u002Fstrong>means an illustrated PDF file containing structured information presented as a guide and\u002For step-by-step plan, as specified in the applicable AO.\u003C\u002Fp>\u003Cp style=\"text-align: justify\" dir=\"ltr\">\u003Cstrong>“Impression”\u003C\u002Fstrong> or “\u003Cstrong>View\u003C\u002Fstrong>” means a single display of an Ad to a user’s web-enabled device.\u003C\u002Fp>\u003Cp style=\"text-align: justify\" dir=\"ltr\">\u003Cstrong>“Interactive Stories”\u003C\u002Fstrong> means an in-app story unit consisting of a group\u002Fsequence of story frames displayed in the story tray at the top of the main screen of Mobile Application and capable of containing interactive elements, as specified in the applicable AO.\u003C\u002Fp>\u003Cp style=\"text-align: justify\" dir=\"ltr\">\u003Cstrong>“Native Article”\u003C\u002Fstrong> means a branded\u002Fnative content article, commissioned by Client and\u002For Advertiser on an agreed topic and displayed within the content feed of Mobile Application. \u003C\u002Fp>\u003Cp style=\"text-align: justify\" dir=\"ltr\">\u003Cstrong>“Native Banner” \u003C\u002Fstrong>means an in-feed native advertising banner unit with the creative size 800×400 px, placed within the feed and main sections of Mobile Application and designed to follow the natural form and function of the user experience in which it is placed.\u003C\u002Fp>\u003Cp style=\"text-align: justify\" dir=\"ltr\">“\u003Cstrong>Parties\u003C\u002Fstrong>” means the Company and the Client, and “\u003Cstrong>Party\u003C\u002Fstrong>” means either of them.\u003C\u002Fp>\u003Cp style=\"text-align: justify\" dir=\"ltr\">\u003Cstrong>“Push Notification”\u003C\u002Fstrong> means a notification message delivered by Mobile Application and displayed by the operating system outside the app’s user interface, which the user may tap to open Mobile Application and\u002For take an action, subject to applicable law and user\u002Fdevice permissions. \u003C\u002Fp>\u003Cp style=\"text-align: justify\" dir=\"ltr\">\u003Cstrong>“Personal Data”\u003C\u002Fstrong> means any information relating to an identified or identifiable natural person.\u003C\u002Fp>\u003Cp style=\"text-align: justify\" dir=\"ltr\">\u003Cstrong>“Registration Field Placement”\u003C\u002Fstrong> or “\u003Cstrong>Co-registration\u003C\u002Fstrong>” means placing the Advertiser’s subscription box on the registration screen of the Application where the users of the Application are given an opportunity to sign up for the Advertiser’s promotional program by way of submitting their registration data to the Advertiser according to the Advertiser`s Privacy Policy. \u003C\u002Fp>\u003Cp style=\"text-align: justify\" dir=\"ltr\">“\u003Cstrong>Representative\u003C\u002Fstrong>” means, as to an entity and\u002For its Affiliate(s), any director, officer, employee, consultant, contractor, agent, and\u002For attorney. \u003C\u002Fp>\u003Cp style=\"text-align: justify\" dir=\"ltr\">\u003Cstrong>“Sensitive Personal Data”\u003C\u002Fstrong> means special categories of Personal Data concerning health or a natural person’s sex life or sexual orientation or any other category of Personal Data that, under applicable data protection laws, is subject to enhanced protection due to its nature.\u003C\u002Fp>\u003Cp style=\"text-align: justify\" dir=\"ltr\">\u003Cstrong>“Services”\u003C\u002Fstrong> means services provided by the Company to the Client under these Terms, including but not limited to:\u003C\u002Fp>\u003Cp style=\"text-align: justify\" dir=\"ltr\">- Placing Advertising Materials in the Application or on third-party media to reach Deliverables, the collection of statistical data, the analysis of collected statistics.\u003C\u002Fp>\u003Cp style=\"text-align: justify\" dir=\"ltr\">- Registration Field Placement (Co-registration) to reach Deliverables. \u003C\u002Fp>\u003Cp style=\"text-align: justify\" dir=\"ltr\">- DMP: sharing audience segments collected by the Application and\u002For lawfully obtained from third-party resources (including third-party websites, apps, data partners, and other digital properties). \u003C\u002Fp>\u003Cp style=\"text-align: justify\" dir=\"ltr\">- Creating Advertising Materials according to the instructions of the Client. Unless otherwise agreed by the Parties in AOs, all Advertising Materials created by the Company while performing the Services upon the request of the Client is the exclusive property of the Client. The compensation for the Services paid to the Company includes the Company's remuneration for alienating the rights to such Advertising Materials to the Client.\u003C\u002Fp>\u003Cp style=\"text-align: justify\" dir=\"ltr\">- Organizing and conducting marketing campaigns aimed at promoting the Advertiser’s products, including provision of samples of the Advertiser’s products to potential consumers.\u003C\u002Fp>\u003Cp style=\"text-align: justify\" dir=\"ltr\">- Any other services agreed by the Parties.\u003C\u002Fp>\u003Cp style=\"text-align: justify\" dir=\"ltr\">“\u003Cstrong>Terms\u003C\u002Fstrong>” means these TERMS AND CONDITIONS FOR ADVERTISING in Application, as may be revised and\u002For updated from time to time. \u003C\u002Fp>\u003Cp>\u003Cbr>\u003C\u002Fp>\u003Cp style=\"text-align: justify\" dir=\"ltr\">\u003Cstrong>1. Subject Matter of the Agreement.\u003C\u002Fstrong> The Client shall order and the Company shall provide Services, and the Client shall undertake to accept and pay for the provided Services within the terms and under the conditions as set forth herein and in the Advertising Orders hereto. \u003C\u002Fp>\u003Cp style=\"text-align: justify\" dir=\"ltr\">Unless otherwise specifically stated in the applicable AO the Company reserves the right to insert advertising anywhere within the Application at its discretion.\u003C\u002Fp>\u003Cp style=\"text-align: justify\" dir=\"ltr\">\u003Cstrong>2. Advertising Orders.\u003C\u002Fstrong> The specific conditions of the Advertising Materials placement, period (including Campaign Start Date, Campaign End Date) and cost (including Campaign budget, and cost model) of the Advertising Materials placement, term and order of payment as well as other conditions are contained in Advertising Orders or invoices issued by the Company hereto which shall be an integral part hereof. \u003Cbr>Unless otherwise agreed in the AO, acceptance of the AO and this Agreement by the Client will be deemed the earlier of (i) signing the AO by the Client`s authorized representative, or (ii) written or electronic (e.g., via e-mail communication, messaging service, etc.) approval of the terms and conditions of the Campaign by the Client.\u003C\u002Fp>\u003Cp style=\"text-align: justify\" dir=\"ltr\">Unless otherwise agreed in the invoice, acceptance of the invoice and this Agreement by the Client will be deemed the earlier of (i) payment of the invoice (ii) written (which, unless otherwise specified, will include paper, fax, or e-mail communication) approval of the terms and conditions of the Campaign by the Client. The Parties agree via email or other means of communication whether the Services will be provided in any or all of the Apps identified in the “Definitions” section and\u002For on third-party advertising platforms.\u003C\u002Fp>\u003Cp style=\"text-align: justify\" dir=\"ltr\">\u003Cstrong>3. Agreement. \u003C\u002Fstrong>The applicable Advertising Order and these Terms Agreement, including any schedules and exhibits thereto, constitute the entire agreement between the Parties for the Services listed in the Advertising Order and cannot be modified without the Company’s prior written consent, including any terms in the Advertising Order. Both Parties shall be legally bound by the Agreement. Where these Terms and the Advertising Order contradict, the Advertising Order shall govern.\u003C\u002Fp>\u003Cp style=\"text-align: justify\" dir=\"ltr\">By executing this Agreement, the Client agrees to be bound by it. As it pertains to the parties' rights and obligations arising from this Agreement, the Client’s standard terms, whether imposed via clickthrough, on purchase orders or as so-called browse wrap terms and conditions, will be deemed for the Client’s internal use only and shall have no force or effect upon the Company.\u003C\u002Fp>\u003Cp style=\"text-align: justify\" dir=\"ltr\">If the Client requires a purchase order (“PO“) in order to remit fees due hereunder, it shall be the Client’s sole responsibility to provide such PO to the Company in a timely manner. The Company will include the PO number provided by the Client on the applicable invoice to the Client. The Company’s failure to include a PO number on any invoice shall not relieve the Client of its obligation to pay for the Services. If the Client provides no PO number to the Company, the Client warrants and represents that a PO number is not required for the purposes of remitting fees due by the Client hereunder.\u003C\u002Fp>\u003Cp style=\"text-align: justify\" dir=\"ltr\">\u003Cstrong>4. Company’s Right to Reject, Cancel, or Terminate Advertising Orders.\u003C\u002Fstrong> The Company is entitled, in its sole discretion, to refuse to publish any Advertising Materials submitted to it or defer publication of any Ad at any time if:\u003C\u002Fp>\u003Cp style=\"text-align: justify\" dir=\"ltr\">- such Advertising Materials don`t comply with the Company`s technical specifications (clause 7); or\u003C\u002Fp>\u003Cp style=\"text-align: justify\" dir=\"ltr\">- such Advertising Materials are not provided by Ad Materials Due Date (clause 9); or\u003C\u002Fp>\u003Cp style=\"text-align: justify\" dir=\"ltr\">- in case of breach of any of the Client`s Representations & Warranties given in clause 16.\u003C\u002Fp>\u003Cp style=\"text-align: justify\" dir=\"ltr\">\u003Cstrong>5. Delivery of Services. \u003C\u002Fstrong>Unless otherwise specified in the Advertising Order to which these Terms apply, the Client’s сampaign budget is for a certain number of Deliverables, not for a fixed period of time. Impression delivery for all campaigns will be measured by the Company’s designated ad serving system. \u003C\u002Fp>\u003Cp style=\"text-align: justify\" dir=\"ltr\">\u003Cstrong>6. Under-delivery\u003C\u002Fstrong>. \u003Cstrong>Unguaranteed Deliverables.\u003C\u002Fstrong> The Parties may agree in the AO on the number of guaranteed Deliverables within the specific period of the campaign. If so and if the Company determines that the number of guaranteed Deliverables likely to be delivered by the end of the campaign is less than 90% of the amount specified in the applicable AO, the Company will use good faith efforts to notify the Client prior to the end date of such campaign. Unless otherwise specifically provided for in the applicable AO in case of under-delivery the term of the campaign shall automatically be prolonged by the time when all the Deliverables are delivered in full. Otherwise, the Client and the Company may by a mutual written consent arrange for a makegood consistent with these Terms. \u003C\u002Fp>\u003Cp style=\"text-align: justify\" dir=\"ltr\">\u003Cstrong>7. Technical Specifications. \u003C\u002Fstrong>The Company will submit per e-mail or otherwise make electronically accessible to the Client its final technical specifications within five (5) business days of the acceptance of an AO. Changes by the Company to the specifications of already-purchased Ads after that five (5) business day period will allow the Client to suspend delivery of the affected Ad for a reasonable time (without impacting the end date, unless otherwise agreed by the Parties) in order to (i) send revised Advertising Materials; (ii) request that the Company resize the Ad at the Company’s cost, and with final creative approval of the Client, within a reasonable time period to fulfill the guaranteed levels of the AO; (iii) accept a comparable replacement; or (iv) if the Parties are unable to negotiate an alternate or comparable replacement in good faith within five (5) business days, immediately cancel the remainder of the affected placement without penalty. \u003C\u002Fp>\u003Cp style=\"text-align: justify\" dir=\"ltr\">\u003Cstrong>8. Term and Termination. \u003C\u002Fstrong>This Agreement will commence on the Effective Date and continue until the Services are completed. Each Party is entitled to terminate the Agreement by a written notice sent to the other Party within fifteen (15) days prior to the date of termination of the Agreement unless otherwise provided for in the applicable AO or in the Terms. \u003C\u002Fp>\u003Cp style=\"text-align: justify\" dir=\"ltr\">\u003Cstrong>9. Advertising Materials. Cancellation of the AO.\u003C\u002Fstrong> No changes to the AO shall be effective unless in writing and signed by both Parties. \u003C\u002Fp>\u003Cp style=\"text-align: justify\" dir=\"ltr\">The Client is responsible for providing Advertising Materials five (5) working days prior to the Campaign Start Date (“Ad Materials Due Date”). Advertising Materials will not be deemed provided unless in a format specified or otherwise approved by the Company. \u003C\u002Fp>\u003Cp style=\"text-align: justify\" dir=\"ltr\">In the event that the Client cancels the applicable AO after the Ad Materials Due Date, but prior to the Campaign Start Date, the Client will be responsible for a fee in the amount of 50% of the applicable advertising fee (Campaign budget) provided for in the AO.\u003C\u002Fp>\u003Cp style=\"text-align: justify\" dir=\"ltr\">In the event that the Client cancels the applicable AO after the Campaign Start Date, the Client will be responsible for a fee in the amount of 100% of the applicable advertising fee (Campaign budget) provided for in the AO. \u003C\u002Fp>\u003Cp style=\"text-align: justify\" dir=\"ltr\">\u003Cstrong>10. Payment Terms. \u003C\u002Fstrong>Except as otherwise provided for in the AO or the invoice, (i) all Services are billed in full in advance, and (ii) all invoices are due net according to the date specified in the AO or the invoice.\u003C\u002Fp>\u003Cp style=\"text-align: justify\" dir=\"ltr\">Should any invoice become past due, the Client agrees to pay the costs of collection, including attorneys’ fees if incurred, together with interest at a monthly rate of the lesser of 1% or the greatest amount permitted by applicable law. \u003C\u002Fp>\u003Cp style=\"text-align: justify\" dir=\"ltr\">In addition to all other remedies, the Company is entitled to suspend its performance if any payment is past due. Suspension will not relieve the Client of its obligation to pay in full. \u003C\u002Fp>\u003Cp style=\"text-align: justify\" dir=\"ltr\">All billing is based on actual Deliverables delivered, as determined by the Company. The Company reserves the right to consider campaigns within 10% of the impression goal at the end of the campaign completed unless otherwise agreed in writing. In such event, the Company will have no obligation to deliver a “make good” and the Company will invoice, and the Client will pay, for Deliverables actually delivered based on the contracted rate and without regard to any short rate. \u003C\u002Fp>\u003Cp style=\"text-align: justify\" dir=\"ltr\">Payment shall be made by transferring funds to the Company's current account without any bank deductions, basing on the issued invoice. Payment obligations are considered fulfilled at the moment of crediting of funds to the Сompany’s current account within the terms and under the conditions as set forth in the Agreement and corresponding AO.\u003C\u002Fp>\u003Cp style=\"text-align: justify\" dir=\"ltr\">\u003Cstrong>11. Taxes. \u003C\u002Fstrong>\u003C\u002Fp>\u003Cp style=\"text-align: justify\" dir=\"ltr\">(a) VAT and Sales Tax. The charges do not include, but the Client will pay to the Company, any applicable value-added taxes, sales taxes, duties, and tariffs imposed on the Services to the extent (i) the Client has not provided the Company with the applicable proof of exemption and (ii) such taxes do not constitute withholding taxes (taxes that the Client is required by applicable Law to withhold and pay to a governmental authority on behalf of the Company).\u003C\u002Fp>\u003Cp style=\"text-align: justify\" dir=\"ltr\">(b) Income and Withholding Taxes. Each Party will be responsible for taxes on its income. If applicable Law imposes a withholding tax on the charges, the Client will deduct the withholding tax from the charges and pay the remainder of the charges to the Company. Each Party will use reasonable efforts to ensure that any withholding tax is minimized to the extent possible under applicable law. \u003C\u002Fp>\u003Cp style=\"text-align: justify\" dir=\"ltr\">\u003Cstrong>12. Ad License. Multiple formats. \u003C\u002Fstrong>The Client grants to the Company a non-exclusive right and license to display, perform, publish, modify, and transmit the Advertising Materials provided by the Client and\u002For Advertiser and\u002For any of their representatives for the purposes contemplated hereby. If the Services in which any Advertising Materials submitted under an Advertising Order are published are converted into and distributed in any other formats or media, the Client hereby grants to the Company all rights necessary to convert, publish and distribute such Advertising Materials in such other formats and media.\u003C\u002Fp>\u003Cp style=\"text-align: justify\" dir=\"ltr\">\u003Cstrong>13. Company`s intellectual property rights to the Application.\u003C\u002Fstrong> It is understood and agreed that this Agreement does not entitle the Client or any his\u002Fher\u002Fits affiliate, to any rights over any intellectual property belonging to the Company or any of its affiliates. The Company retains ownership of all intellectual property rights and all other ownership rights, title, and interest in the Application, its content, and materials, excluding Advertising Materials. Enhancements to the Application may occur, potentially leading to temporary service suspension. By accepting this Agreement, the Client agrees to modifications, the introduction of new features, tools, enhancements, or fixes within the Application, all of which will continue to be the exclusive property of the Company.\u003C\u002Fp>\u003Cp style=\"text-align: justify\" dir=\"ltr\">\u003Cstrong>14. Data Protection and Privacy. \u003C\u002Fstrong>The Parties commit to handling any Personal Data they may access during the preparation and\u002For execution of the Agreement exclusively to fulfill their intended purpose, in compliance with all applicable data protection laws, as well as the DPAt, when applicable.\u003C\u002Fp>\u003Cp style=\"text-align: justify\" dir=\"ltr\">14.1. When providing Services, if the Company shares Personal Data with the Client or gives the Client access to Personal Data (whether collected by the Company itself or a third-party supplier),  the Client represents and warrants that it will:\u003C\u002Fp>\u003Cp style=\"text-align: justify\" dir=\"ltr\">(i) not request, require, or use any Personal Data unless it is lawfully entitled to do so, \u003C\u002Fp>\u003Cp style=\"text-align: justify\" dir=\"ltr\">(ii) process and use the Personal Data solely for the purpose(s) for which such data was originally collected, as expressly specified in the Agreement (including any AO) or any related documentation (or electronic communication). The Client shall comply with all applicable data protection laws, including but not limited to ensuring that all processing activities adhere to the principles of lawfulness, fairness, and transparency, purpose limitation, data minimisation, accuracy, storage limitation, integrity and confidentiality, and accountability.\u003C\u002Fp>\u003Cp style=\"text-align: justify\" dir=\"ltr\">The Client agrees to indemnify and hold harmless the Company from any claims arising from the Client’s breach of this warranty.\u003C\u002Fp>\u003Cp style=\"text-align: justify\" dir=\"ltr\">\u003Cstrong>15. Nondisclosure of Confidential Information. \u003C\u002Fstrong>Each party shall keep confidential and not disclose to any third party or use (except as contemplated by this Agreement), any non-public information obtained from the other party that is marked or otherwise designated confidential (“Confidential Information”); provided, however, that neither party shall be prohibited from disclosing or using Confidential Information that: (i) is publicly available or becomes publicly available through no act or omission of the receiving party, (ii) is or has been disclosed to such party by a third party who is not under an obligation of confidentiality with respect thereto, (iii) is or has been independently developed by such party, without use or reference to the other party’s Confidential Information, by persons without access to the same, or (iv) must be used or disclosed under a court order or applicable law, provided such use or disclosure is to the minimum extent required by such court order or applicable law. Herewith, the receiving party may disclose Confidential Information to its directors, officers, employees, agents, consultants, contractors, or those of its affiliates who need to know such information in connection with these Terms. \u003C\u002Fp>\u003Cp style=\"text-align: justify\" dir=\"ltr\">\u003Cstrong>16. Representations & Warranties; Disclaimers.\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp style=\"text-align: justify\" dir=\"ltr\">\u003Cstrong>a) Mutual Representations & Warranties.  \u003C\u002Fstrong>Either Party represents, warrants, and covenants throughout the term of the Agreement that: \u003C\u002Fp>\u003Cp style=\"text-align: justify\" dir=\"ltr\">(i) it has full legal right, power, and authority and has received all necessary permissions, including of its corporate bodies or any other permissions that may be required according to its charter documents and\u002For applicable laws, to enter into this Agreement and perform its obligation hereunder; \u003C\u002Fp>\u003Cp style=\"text-align: justify\" dir=\"ltr\">(ii) the execution of this Agreement will not result in a breach of any other agreement or obligation by which it is bound; \u003C\u002Fp>\u003Cp style=\"text-align: justify\" dir=\"ltr\">(iii) it has all rights necessary to perform its obligations under this Agreement;\u003C\u002Fp>\u003Cp style=\"text-align: justify\" dir=\"ltr\">(iv) while performing this Agreement, it will comply with all applicable laws, statutes, ordinances, rules, and regulations; \u003C\u002Fp>\u003Cp style=\"text-align: justify\" dir=\"ltr\">(v) while performing this Agreement, it will not infringe upon any third-party rights, including intellectual property rights.\u003C\u002Fp>\u003Cp style=\"text-align: justify\" dir=\"ltr\">\u003Cstrong>b) Company’s Representations & Warranties.  \u003C\u002Fstrong>The\u003Cstrong> \u003C\u002Fstrong>Company represents and warrants to the Client throughout the term of the Agreement that the Company shall provide the Services in a professional and workmanlike manner. EXCEPT AS SET FORTH IN  SECTIONS 16 (A) AND (B), ALL SERVICES ARE PROVIDED “AS-IS” WITHOUT WARRANTY OF ANY KIND, AND THE COMPANY DISCLAIMS ALL WARRANTIES RELATED TO THIS AGREEMENT, IMPLIED OR EXPRESS, INCLUDING WITHOUT LIMITATION ALL IMPLIED WARRANTIES OF MERCHANTABILITY, NON-INFRINGEMENT AND FITNESS FOR A PARTICULAR PURPOSE.\u003C\u002Fp>\u003Cp style=\"text-align: justify\" dir=\"ltr\">\u003Cstrong>c) Client’s Representations & Warranties.  \u003C\u002Fstrong>The\u003Cstrong> \u003C\u002Fstrong>Client represents and warrants to the Company throughout the term of the Agreement that: \u003C\u002Fp>\u003Cp style=\"text-align: justify\" dir=\"ltr\">(i) Advertising Materials, and the use thereof as contemplated under this Agreement, does not and will not violate any third party right, including intellectual property right; and:\u003C\u002Fp>\u003Cp style=\"text-align: justify\" dir=\"ltr\">- If the Client acts on behalf of the Advertiser: the Client warrants and represents that the Client is empowered by the Advertiser to grant the Company for the term of the Agreement the permission to use the Advertiser`s intellectual property contained in the Advertising Materials, including name, brand name, trade name, trademark, logo,  symbol in the scope and for the purpose of fulfilling this Agreement.\u003C\u002Fp>\u003Cp style=\"text-align: justify\" dir=\"ltr\">- If the Client is an Advertiser: the Client hereby grants the Company for the term of the Agreement the permission to use the Client`s intellectual property contained in the Advertising Materials, including name, brand name, trade name, trademark, logo,  symbol in the scope and for the purpose of fulfilling this Agreement.\u003C\u002Fp>\u003Cp style=\"text-align: justify\" dir=\"ltr\">(ii) The Advertising Materials will be truthful, substantiated, and in compliance with all applicable laws (including but not limited to advertising laws and provisions of the Consumer Protection Code applicable to offers), and \u003C\u002Fp>\u003Cp style=\"text-align: justify\" dir=\"ltr\">(iii) as of the Effective Date, the Client’s, and\u002For the Advertiser’s, products or services to be included in the Deliverables have not been subject to any product liability issues, allegations, recalls, or claims. \u003C\u002Fp>\u003Cp style=\"text-align: justify\" dir=\"ltr\">(iv) The Client agrees to indemnify and hold the Company harmless from and against any losses, costs, liabilities, and expenses, including reasonable attorneys' fees, compensation, and fines arising out of any third-party claims resulting from the breach of any term, condition, representation or warranty made by the Client in this Agreement.\u003C\u002Fp>\u003Cp style=\"text-align: justify\" dir=\"ltr\">\u003Cstrong>d) Company’s Disclaimers. \u003C\u002Fstrong>The\u003Cstrong> \u003C\u002Fstrong>Company is not responsible for errors or omissions in any Advertising Materials provided by the Client or its Representative or any third party on behalf of the Client (including errors in key numbers) or for changes made after closing dates.\u003C\u002Fp>\u003Cp style=\"text-align: justify\" dir=\"ltr\">\u003Cstrong>17. Limitation of Liability.  \u003C\u002Fstrong>TO THE FULLEST EXTENT PERMITTED BY LAW, NEITHER PARTY WILL BE LIABLE FOR ANY INDIRECT, SPECIAL, INCIDENTAL, PUNITIVE, RELIANCE OR CONSEQUENTIAL DAMAGES OF ANY KIND (INCLUDING LOST PROFITS), REGARDLESS OF THE FORM OF ACTION, WHETHER IN CONTRACT, TORT (INCLUDING NEGLIGENCE), STRICT LIABILITY OR OTHERWISE, EVEN IF INFORMED OF THE POSSIBILITY OF SUCH DAMAGES IN ADVANCE. EXCEPT FOR THE INDEMNITY OBLIGATIONS HEREUNDER, TO THE FULLEST EXTENT PERMITTED BY LAW, EACH PARTY’S ENTIRE LIABILITY TO THE OTHER SHALL NOT EXCEED THE AMOUNT ACTUALLY PAID OR PAYABLE BY CLIENT TO COMPANY UNDER THIS AGREEMENT IN THE 12 MONTHS PRIOR TO THE EVENT THAT GAVE RISE TO THE LIABILITY.\u003C\u002Fp>\u003Cp style=\"text-align: justify\" dir=\"ltr\">\u003Cstrong>18. Application Availability. \u003C\u002Fstrong>While Services are provided, they should remain available throughout the campaign’s duration specified in the applicable AO. Herewith, the following events shall not be considered periods of unavailability and\u002For the Company`s breach of the Agreement: (i) instability and\u002For unavailability during ordinary or extraordinary maintenance periods; (ii) events that can be demonstrably attributed to no fault of the Services provided by the Company, including fortuitous events or force majeure, as determined in the next clause, or actions carried out by a third party not linked to the Company (e.g. hacker actions); (iii) failure and\u002For other issues related to the Client’s devices used to access the Application; (iv) the Client`s failure to provide Ad Material and\u002For any other information necessary for the provision of the Services.\u003C\u002Fp>\u003Cp style=\"text-align: justify\" dir=\"ltr\">\u003Cstrong>19. Force majeure. \u003C\u002Fstrong>Excluding payment obligations, neither the Client nor the Company will be liable for delay or default in the performance of its respective obligations under the Agreement if such delay or default is caused by conditions beyond its reasonable control, including, but not limited to, fire, flood, accident, earthquakes, telecommunications line failures, electrical outages, network failures, interruptions or unavailability of third-party media and\u002For advertising platforms, acts of God, or labor disputes (“\u003Cstrong>Force Majeure event\u003C\u002Fstrong>”). If the Company suffers such a delay or default, the Company will make reasonable efforts within five (5) business days to recommend a substitute transmission for the Ad or time period for the transmission. If no such substitute time period or makegood is reasonably acceptable to the Client, the Company will allow the Client a pro rata reduction in the space, time, and\u002For program charges hereunder in the amount of money assigned to the space, time, and\u002For program charges at time of purchase. In addition, the Client will have the benefit of the same discounts that would have been earned had there been no default or delay. If the Client’s ability to transfer funds to third parties has been materially negatively impacted by an event beyond the Client’s reasonable control, including, but not limited to, failure of banking clearing systems or a state of emergency, then the Client will make every reasonable effort to make payments on a timely basis to the Company, but any delays caused by such condition will be excused for the duration of such condition. Subject to the foregoing, such excuse for delay will not in any way relieve the Client from any of its obligations as to the amount of money that would have been due and paid without such condition. If a Force Majeure event has continued for five (5) business days, the Company and\u002For the Client has the right to cancel the remainder of the AO without penalty.\u003C\u002Fp>\u003Cp style=\"text-align: justify\" dir=\"ltr\">\u003Cstrong>20. Miscellaneous. \u003C\u002Fstrong>Any term of this Agreement may be amended or waived only with the written consent of the Parties. The Client hereby warrants and represents that the Company is entitled to use the Client`s and Advertiser`s name, brand name, trade name, trademark, logo, symbol\u003Cstrong> \u003C\u002Fstrong>for the purpose of promoting the Company’s services on the Company`s client materials, on the Company’s website and\u002For at marketing events.\u003C\u002Fp>\u003Cp style=\"text-align: justify\" dir=\"ltr\">\u003Cstrong>21. Applicable Law. Jurisdiction. \u003C\u002Fstrong>This Agreement and any dispute arising out of or relating to this Agreement shall be governed by and construed in accordance with the laws of the State of Delaware, without regard to its conflict of laws principles.\u003C\u002Fp>\u003Cp dir=\"ltr\">Each Party irrevocably agrees that any legal action or proceeding arising out of or relating to this Agreement shall be brought exclusively in the state or federal courts located in Wilmington, Delaware, and each Party hereby submits to the exclusive jurisdiction of such courts and waives any objection based on forum non conveniens or improper venue.\u003C\u002Fp>\u003Cp style=\"text-align: justify\" dir=\"ltr\">\u003Cstrong>22. Assignment of Rights under Agreement.\u003C\u002Fstrong> The Client is not entitled to assign or subcontract the benefit or burden of this Agreement without the prior written consent of the other Party.\u003C\u002Fp>\u003Cp style=\"text-align: justify\" dir=\"ltr\">\u003Cstrong>23. Entire Agreement; Order of Precedence. \u003C\u002Fstrong>This Agreement and all AOs, DPA, supplements, annexes set forth the entire agreement between the parties relating to its subject matter and supersede all prior or contemporaneous agreements and understandings (whether written or oral) relating thereto, except for (a) any confidentiality agreement agreed during preliminary discussions or (b) existing commercial conditions in place with the Company that are more beneficial for the Company than those under this Agreement. No quotation, purchase order, invoice or similar document, or any terms, notices or policies presented by the Client to authorised users of the Company (on a website or otherwise), will amend or add to the terms in or under this Agreement, and any such attempts to do so will not be valid. In the event of any conflict between these Terms and any AO, DPA, supplement, or annex, the terms of the latter shall prevail over these Terms.\u003C\u002Fp>\u003Cp style=\"text-align: justify\" dir=\"ltr\">\u003Cstrong>24. Use of Third-Party Data\u003C\u002Fstrong> \u003C\u002Fp>\u003Cp style=\"text-align: justify\" dir=\"ltr\">\u003Cstrong>a\u003C\u002Fstrong>. In delivering the Services, the Company may use third-party data, which may include Personal Data and Sensitive Personal Data.\u003C\u002Fp>\u003Cp style=\"text-align: justify\" dir=\"ltr\">\u003Cstrong>b.\u003C\u002Fstrong> The Company shall comply with all applicable data protection laws in its use of such third-party data. \u003C\u002Fp>\u003Cp style=\"text-align: justify\" dir=\"ltr\">The Company makes no warranty, representation, or guarantee to the Client as to such third-party data, including regarding the technical or organizational measures applied to such third-party data. The Company does not independently verify such third-party data and may rely in good faith on warranties, assurances, or guarantees  made by third-party data providers regarding the third-party data supplied and\u002For used for providing Services, including but not limited to the following:\u003C\u002Fp>\u003Cp style=\"text-align: justify\" dir=\"ltr\">(i) principles relating to the processing of Personal Data, such as lawfulness (there is a legal basis for processing), fairness, and transparency, purpose limitation, data minimisation, accuracy, storage limitation, integrity and confidentiality, and accountability.\u003C\u002Fp>\u003Cp style=\"text-align: justify\" dir=\"ltr\">(ii) that all necessary and lawful consents have been obtained from data subjects for the use of Personal Data in providing the Services (including for targeting advertising if any), as well as for the receipt of promotional and marketing communications, where such communications are included within the Services;\u003C\u002Fp>\u003Cp style=\"text-align: justify\" dir=\"ltr\">(iii) that leads supplied are genuine, valid, and generated from real individuals, and not from fraudulent sources, including automated bots or fictitious identities. \u003C\u002Fp>\u003Cp style=\"text-align: justify\" dir=\"ltr\">The Client agrees that the Company shall have no liability for any claims, losses, damages, or penalties arising out of or in connection with the use of such third-party data, except to the extent expressly provided for in the Agreement.\u003C\u002Fp>\u003Cp style=\"text-align: justify\" dir=\"ltr\">\u003Cstrong>c. \u003C\u002Fstrong>Third-party data shall not be shared with the Client unless expressly requested as part of the Services (including via email) and agreed in a separate document (such as an AO and\u002For a DPA) executed between the Parties.\u003C\u002Fp>\u003Cp style=\"text-align: justify\" dir=\"ltr\">\u003Cstrong>d.\u003C\u002Fstrong> In the event of any conflict or inconsistency between these Terms and any AO and\u002For DPA, the AO and\u002For DPA shall prevail and govern all rights, obligations, liabilities, and indemnities with respect to the processing and use of Personal Data.\u003C\u002Fp>\u003Cp style=\"text-align: justify\" dir=\"ltr\">\u003Cstrong>25. Survival of the Agreement.\u003C\u002Fstrong> If any section of this Agreement is found to be invalid, illegal, or unenforceable, the rest of this Agreement will still be enforceable.\u003C\u002Fp>\u003Cp style=\"text-align: justify\" dir=\"ltr\">\u003Cstrong>26. No Waiver.\u003C\u002Fstrong> Neither Party can waive any provision of this Agreement, or any rights or obligations under this Agreement unless agreed to in writing. If any provision, right, or obligation is waived, it’s only waived to the extent agreed to in writing.\u003C\u002Fp>\u003Cp style=\"text-align: justify\" dir=\"ltr\">\u003Cstrong>27. Electronic Signatures.\u003C\u002Fstrong> Client consents to the use of electronic signatures for all documents contemplated by these Terms, including AOFs, DPAs, supplements, annexes, invoices, and any notice, consent, agreement, or other document (collectively, “Transactional Documents”). Electronic (scanned from the original) copies of Transactional documents have legal force until the exchange of originals\u002F electronically signed ones. Transactional documents shall be deemed signed and executed if the name of a person acting for a Party with authority to bind such Party is placed on such document whether by manual signature, electronic transmission or facsimile transmission by such person. Unless the Parties expressly agree otherwise in writing, Transactional documents may be electronically signed, including: \u003C\u002Fp>\u003Cp style=\"text-align: justify\" dir=\"ltr\">- using electronic signatures, including via Legitt AI. To the fullest extent permitted by applicable law, electronic signatures and electronically delivered Transactional Documents have the same validity, enforceability, and admissibility as wet-ink signatures and paper originals. No certification authority or third-party verification is required for enforceability. \u003C\u002Fp>\u003Cp style=\"text-align: justify\" dir=\"ltr\">- exchange of scanned copies of documents using e-mail addresses of the Client with domain @ and e-mail addresses of the Company with domain \u003Ca target=\"_blank\" rel=\"noopener noreferrer nofollow\" href=\"https:\u002F\u002Ft.me\u002Famma\" style=\"text-decoration:none;\">@\u003C\u002Fa>\u003Ca target=\"_blank\" rel=\"noopener noreferrer nofollow\" href=\"https:\u002F\u002Fplay.google.com\u002Fstore\u002Fapps\u002Fdetails?id=ru.mobiledimension.kbr&hl=en\">amma.family\u003C\u002Fa>, \u003Ca target=\"_blank\" rel=\"noopener noreferrer nofollow\" href=\"https:\u002F\u002Ft.me\u002Fpregnancytracker\" style=\"text-decoration:none;\">@\u003C\u002Fa>\u003Ca target=\"_blank\" rel=\"noopener noreferrer nofollow\" href=\"https:\u002F\u002Fplay.google.com\u002Fstore\u002Fapps\u002Fdetails?id=ru.mobiledimension.kbr&hl=en\">pregnancytracker.app\u003C\u002Fa>. \u003C\u002Fp>\u003Cp style=\"text-align: justify\" dir=\"ltr\">\u003Cstrong>28. Notices. \u003C\u002Fstrong>All notices under this Agreement must be sent by the Client by certified or registered mail with return receipt requested, or by email to the e-mail address of the Company \u003Ca target=\"_blank\" rel=\"noopener noreferrer nofollow\" href=\"https:\u002F\u002Fplay.google.com\u002Fstore\u002Fapps\u002Fdetails?id=ru.mobiledimension.kbr&hl=en\">docs@amma.family\u003C\u002Fa>, \u003Ca target=\"_blank\" rel=\"noopener noreferrer nofollow\" href=\"https:\u002F\u002Fplay.google.com\u002Fstore\u002Fapps\u002Fdetails?id=ru.mobiledimension.kbr&hl=en\">payment@amma.family\u003C\u002Fa> (the latter on payment related matters only). \u003C\u002Fp>\u003Cp style=\"text-align: justify\" dir=\"ltr\">\u003Cstrong>29. Performance through affiliates and subcontractors. \u003C\u002Fstrong>The Company is entitled to perform Services through its affiliates and\u002For subcontractors without the prior written consent of the Client. The Company is responsible for the acts and omissions of its affiliates, subcontractors and personnel who perform under the Agreement.\u003C\u002Fp>\u003Cp>\u003Cbr>\u003C\u002Fp>"]